Tuesday, January 24, 2012

Well where have you been?

Here's another weird, bizarre twist in my tale of woe. I cannot find a job to save my fucking life. Seriously, I have been looking for a job for 4 years. What is this about? When I was working, every company for the past 10 years has closed.  My spousal unit thinks it's because of me.

I have obviously considered this somewhat-true statement. After much thought, I'm willing to concede this employment roller-coaster is a combo meal. One of my many secrets is that I am a tv shopping junkie. SMACK-right in the vein. For years. Like more than 15.

I know you're judging me now, but I'm gonna move past that. Home shopping in general is the dirty little secret of retail. Millions of people have spent billions of dollars on little porcelain thingies, but they have also been buying some pretty high end stuff. Designers all across the board produce lines for this revenue stream. You can learn to cook and get a great education about gems and precious metals.

And this is where I started to think about strategy. For most of my home shopping years, I have purchased gold. A Lot. Of Gold. But now, with prices over $1800.00 an ounce, I never buy it. Your assumption is obvious but there's more going on here. I'm wearing sterling and base metals I never would have before because I like these metals. I never would have known or tapped in to other mediums if I hadn't been  introduced to them by home shopping. Brilliant.

They have successfully diverted our attention but they still can cash in and make a huge splash when gold prices dip, even a little. This is a successful industry, completely embracing what's new. They never try to be something they aren't or try to see them as anything other than what they are. And with the internet and social media, these companies have to stay on their toes, because we have raised the bar on credibility for this business, while lowering the expectations of brick and mortar.

So maybe this entry is about change. Maybe I am unwilling to do the work internally to make this about me. I think I'm gonna try. One true thing-I have sold all of my gold and bought shit I would actually use. I'm happier with that now.